“We saw the same kind of thing happen in reverse during the PS2 years when a lot of PS2 consumers said they wanted to get an Xbox because of Halo and some other games. So we think the strategy works and it’s a good one.”.
The Playstation 3 ‘super slim‘ is being launched with Uncharted 3 Game Of The Year edition in the US and Koller believes that using Uncharted their “flagship product” could convince Xbox 360 owners to jump ship.
“We’ve held up Uncharted 3 as our flagship product over the last year and it’s a good opportunity for those types of consumers to come over and own a second console in their household.”
It’s important to note however that in Europe the new hardware is not bundled with Uncharted 3, but rather upcoming EA sports title FIFA 13,
Are you an Xbox 360 owner? Have Sony convinced you to buy a new console? Be sure to tell us in the comments section below.